Provley started as a question a client asked in a meeting about something else. They had spent two years and a fair amount of money on search. Their rankings were fine. Then a customer told them they had found a competitor by asking ChatGPT, and nobody in the room could say whether the assistant ever named them, how often, or for what. The honest answer was that nobody knew, because nobody was counting.
We went looking for the count and found estimates. Dashboards that modelled what an assistant might say. Scores with no answers behind them. Nothing that asked the actual question, kept the actual answer, and showed the business the sentence in which it was or was not named.
Nobody in the room could say whether the assistant ever named them, how often, or for what. The honest answer was that nobody was counting.
One number, counted rather than modelled
So that is the first thing Provley does. It asks ChatGPT, Perplexity, Gemini and Claude the questions a business's customers ask, once a week, on Provley's own accounts, and keeps every answer with every source it cited. The number that comes out, Citation Share, is the share of those answers that name the business. Every figure on the screen links back to the answers it was counted from. If you doubt the number, you can read the sentence.
Two scores, never blended
The second thing we learnt is that Google and the assistants want different things from a page, and one blended score hides which one you are failing. A page can rank and never be quoted. So every page gets two scores out of 100, one for AI and one for Google, each with the exact edit that lifts it and a line on why. The Google check runs on every page every week at no credit cost. The AI review covers the pages that matter most.
Writing that an expert would sign
The third thing is the one we argued about longest. Most pages that assistants quote were written by someone who knows the subject, and most pages businesses publish were not. The fix is not a better writing tool. It is getting the knowledge out of the expert's head without asking them to write. Provley sends them one question by email, keeps their answer word for word with their name and the date, and writes the article from those approved facts, in the business's voice. The business approves. Provley never publishes on anyone's behalf.
What arrives
One email on Monday: the number, what changed, the next step. An alert the day an assistant starts or stops naming you. A monthly report in your own logo and colours for the people who do not log in. There is one plan, and everything Provley does is in it.
Provley is built in the UK by Prodro Group Limited, the company behind Swiftmore and Grantary. Each of those began the same way: a process that was costing people time, looked at closely enough to build something for.
If you want to know your number, the audit scores ten pages and shows you the answers behind it. It costs £29.99, needs no account, and lands by Monday.