News and insights.
What we are learning about being named by AI and shown by Google. New pieces most weeks.
How Google’s AI Overviews are changing SEO, and what to do now
Google now answers a growing share of searches itself, in a box above the links, built from a handful of sources. This guide covers what has changed in search behaviour since Overviews arrived, how the sources get chosen, and the four edits that make a page the kind an Overview picks: answer in the first lines, name the source of every figure, date the page, and let the AI crawlers in.
Read the guide
How to make a countryside home in the UK more visible in AI and search
For estate agents and property businesses: the local detail, imagery and page content that help a rural home appear in both search and AI answers.
How to create content that ranks in search and AI results
The principles, content formats and real examples that help your content perform across Google and AI assistants.
The benefits of rooftop solar for a mid-size warehouse in Spain
A real example of how one business weighed the costs, calculated payback and cut emissions with rooftop solar, and what AI assistants cite when asked.
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