What’s new in Provley.
Every change to the product, dated. The same list customers see in the app.
November 2026
Locations: every branch, with its own questions and a league table
For a business with several branches on one website, or one that serves several places. Locations, under Setup in the sidebar, finds the page for each location on your website and reads its address, phone numbers and opening hours; you confirm the list, or paste one from a spreadsheet. Then write up to four questions with {area} where the location’s name goes, such as best estate agent in {area}, each with a label of your own if you do more than one kind of work. Every location is asked each question by the AI assistants, every four weeks or every week, with the cost shown before you switch it on. The list becomes a league table: for each location, how many answers named you, who was named instead, and whether that location’s own page was cited, with every answer to read word for word. Check the location pages reads each location’s own page, at no cost, and says what it lacks: its address, a phone number, its opening hours, structured data, anything specific to the place, or that it reads like a copy of another location’s page. Press a location for What to do about it: up to three moves, such as fixing that page or getting listed on the sites the answers drew on. The code for your site has a new switch, Location details, which adds each location’s name, address, phone number and opening hours to that location’s own page in the form AI assistants and Google read directly. These answers are kept apart from your tracked questions, so your other figures do not change.
The website check is free: one for each website
The AI visibility audit at /audit no longer costs £29.99. Anyone can run it once for a website, with no account: ten pages scored two ways, your customers' questions put to every AI assistant, and the report on screen, as a PDF and by email. Each website gets one free check; a check that could not run does not count. A short test confirms you are a person before it starts, and a limited number run each day. Provley emails you about its product only if you tick the box asking for that. To have a site checked every week, start the plan.
Ask: a question box at the top of every screen
The box at the top of every screen now answers questions. Ask what something does, how to do something, or why something is not working, and the answer opens beside the screen you are on. It is written by AI from the help articles and from what your account shows right now, so it can tell you a check is still running or the account is out of credits. It changes nothing in your account and costs no credits. If the answer does not help, Send this to support passes the whole conversation to a person. The tour points it out.
An article that names other businesses reads their own pricing pages
When the question you ask Provley to write about names other businesses, Provley now reads each one’s own pricing page and home page as part of the research, so the article can give their prices from the only place they may come from. Each such figure says it is from that business’s own website and the date it was read, because prices change. Up to three businesses are read. If a pricing page cannot be read, the article states no price for that business.
What an article says about another business is checked against that business’s own website
When an article names another business, each sentence that says something about it is now checked against that business’s own website before you see the draft. A sentence stays only when the business’s own pages state it; anything else is taken out, and so is anything Provley could not check. A later tidy-up of the article cannot add a new statement about another business either. The check is part of writing the article and adds a credit or two only when another business is named.
Comparison pages
When AI is asked one of your questions that sets one choice against another and names someone else, Pages now offers Write this comparison. It is written as an article, with the cost in credits on the button. Your side comes only from your approved Facts; anything about another business comes only from pages Provley read, credited to its source, with a price or figure used only when it was read on that business’s own website. It gives no opinion of anyone else and ends with who each option suits. Read it before you publish it.
Another business’s price comes only from its own website
An article could state a competitor’s price as it appeared on a third site’s comparison page, and those tables are often out of date. From now on a price or any other figure about a named business is used only when it was read on that business’s own website. A figure about one business found on another site’s page is left out, and so is any sentence that puts a figure beside a business’s name without that backing. The same goes for a rule set by a public body, such as an HMRC deadline or penalty: it is taken from that body’s own page. Articles already written are not changed: check any competitor prices in them against the competitor’s own pricing page.
Competitors now says what to do about it
Open a competitor’s row and the third card is now What to do about it: the steps most likely to help, in order, each with a link to where you do it. Fix your page when theirs has something yours lacks, write a page of your own for a question AI cites them for, or get named on a site AI trusts. These come from what Provley has already measured and cost nothing. When the measurements cannot explain it, Deep dive this reads up to three of their most-cited pages beside yours and tells you what theirs do that yours does not. The button shows the cost in credits first, and the result stays on the row until you run it again. Each competitor you track also appears under Actions while it is named for a question you are not, and the action closes by itself once you are named there too.
The code for your site carries your questions, services and places
Code for your site has three new switches, each off until you turn it on and each saying what it would carry. Questions and answers adds your approved questions with your answers to any page of your site that shows at least two of them, and to no other page. Services adds what you offer, with its price where you gave one. Places you serve adds the places. With WordPress or Shopify connected, Write it into a page puts the questions and answers into a page you name, for AI crawlers that do not run code: one marked block at the end, nothing you wrote changes, and Take it out removes it. A page Provley built for you carries it automatically when the switch is on.
Pages your site is missing
Pages now lists the pages your site should have and does not: a service you offer with no page about it, a place you serve with no page that names it, and your answers to customers' questions with no page that gathers them. Each one says why and shows the questions behind it. Not this one removes a suggestion for good, and each also appears under Actions. For a questions and answers page, Write this page puts it together from your approved answers, word for word, at no cost in credits, and opens it as a draft for you to read, edit and copy out. With WordPress or Shopify connected, Put this page on your site creates it there as a draft page; nothing is visible to visitors until you publish it. Service and location pages come next.
Tell Provley your services, the places you serve and your answers
Facts has three new kinds: a service, a place you serve, and a question with your answer. Add one in two or three boxes under Add a service, a place you serve, or a question and its answer. What you type is recorded as coming from you and approved at once, so an answer that is on no page of your site can be approved too. Provley also proposes them from your own pages, and those wait for your approval as before.
Winnable mentions, sorted by how to win them
Sources now sorts the sites that could name you by what you have to do: directories you can add yourself to, review sites where you need a profile, “best of” lists and comparisons whose author you can write to, and press where you can offer to be quoted. Each kind says how to get in, and Draft a pitch now asks for the right thing for that kind of site.
Suggested questions from what people really search
If Google Search Console is connected, Suggest more now reads the phrases people already type into Google to reach your site and builds its suggestions on those first. A suggestion built on a real search says so and shows the phrase, so you can tell real demand from a good guess. Searches for your own business name are left out. Nothing changes if Search Console is not connected, and the cost of Suggest more is the same.
Google AI Overviews and Google AI Mode, checked every week
Your tracked questions now also go to Google itself each week: the AI Overview that Google shows above its search results, and Google AI Mode. You see whether each one named your website, what it said and which pages it cited, beside ChatGPT, Claude, Gemini and Perplexity. Google does not show an AI Overview for every question, so a question with none is left out of that number rather than counted against you. The two add about 4% to the credits a tracked question uses. To leave either out for a site, untick it on Site settings under AI assistants checked.
Wrong claims, sorted by what to do about them
Answer checks now sort each thing an assistant says about you into four kinds. Wrong: your Facts say otherwise. Out of date: it was true once, and your Facts say otherwise now. Not in your Facts: your Facts cover the subject and say nothing like it. Can’t check yet: you have no Fact on the subject, so add one and the next check will judge it. Each one on Answers names the page the answer cited, your own page first, so you know where to look. The first three count as wrong on the tiles and in the Monday email, so that number can rise for a site where an assistant has been making things up. Answers checked before this change keep their old reading.
Competitors by name, not only by link
An assistant often recommends a business by name with no link, and a count of links cannot see it. Competitors has a new card, Named in the answers: the businesses the assistants named when they answered your questions, how many answers named each one, on how many of your questions, and which assistants. Spellings of one business are counted together; directories, review sites and your own business are left out. The names are read after each weekly check, for a fraction of a credit per answer, which is included in the weekly cost shown for a tracked question. The Monday email names the business that is ahead of you.
The Monday email names wrong claims and the competitor ahead of you
Two new lines in the Monday email, shown only when there is something to say. When an assistant says something your approved Facts contradict, the email quotes it beside the Fact (this needs answer checks switched on). When one assistant names a competitor on more of your questions than it names you, the email says which assistant, which competitor and how many questions. Both come from the answers the weekly check already collected, so they use no extra credits.
Code for your site
Site settings has a new card: one line of code to paste once into your website. Switch on Business details the assistants can read and it carries your business name, description and approved Facts (what you offer and what it costs) in a form AI assistants and Google can read. Nothing your visitors see changes, the card says where the code was last seen, and you can switch it off or get a new code at any time.
Draft a pitch for a mention
Under each winnable mention on Sources, Draft a pitch writes a short, honest note to that site from your approved Facts, with the cost shown first. You copy it and send it yourself; Provley never sends. Mark it I sent it or Not for us, and the Monday email says how many are waiting.
After this: what moved once you acted
An action with a started or done date now shows how each tracked question moved afterwards: before 20%, now 45%. It says what happened after, not why. The weekly report’s list of what was done carries the same line.
Visits from AI assistants in the Monday email
With Google Analytics 4 connected, the Monday email now says how many visits arrived from AI assistants last week, the week before and the split by assistant. Not connected yet? The email links to Site settings.
Three more page checks
The Google (SEO) score now checks that your home, contact and about pages show a way to contact you, notes heading levels that skip a step, and tips you off when a page’s code is very heavy. A missing contact detail on key pages becomes an action.
Publish to your site, with undo
Connect the site’s WordPress or Shopify in Site settings with a pasted credential (nothing is installed). Fix this page gains Update page: Check the page says how many accepted changes can be placed on the stored page, Update page writes them keeping images and layout, Undo puts it back, and the last three versions of each page can be restored. Articles can be saved as a draft on the site or published live, with Unpublish; Site settings holds a standing rule for finished articles (copy out, draft, or live). Connect LinkedIn to post a link or a short summary after an article goes live. Nothing changes on your site unless you tell Provley to, and every change can be undone.
Actions: the status looks after itself
An action is marked started when you press its button and done when Provley sees the thing happen, so the status is a label rather than a choice. Plan it and the checklist are gone; Decline is now Not doing this, and the foot of the list shows how to bring one back. Opening a row and pressing its buttons no longer closes it or loses the filter.
Support requests you can follow
Contact support now opens a request inside Provley instead of sending an email. Attach up to three screenshots, PDFs or spreadsheets, read the reply in the request, and add to it; you are told in the app and by email when support answers, and everyone in your account can see the account’s requests under Help.
October 2026
A new look, and a dark theme
Provley has a new design: one sidebar list in the order you use it (Overview, Actions, Questions, Answers, Competitors, Sources, Pages, Content, Reports) with Setup beneath, a top bar with help search, language and a light or dark theme, and every screen opening with a date line and four tiles that carry the change on last week and an eight-week line. Violet is the colour of a button that does something; lime only ever means named by AI.
Actions
Everything worth doing to be named by AI, in one list ranked by expected effect: each with the evidence Provley measured, a short brief, a checklist and a status (new, planned, in progress, done, declined). Actions are marked done by themselves when the thing they asked for happens, started and done dates sit on the Overview trend, and you can add your own in a sentence. Overview’s Do next and the count in the sidebar read the same list.
Answers, with answer checks
Every AI answer word for word, the list on the left and the open answer on the right with the sentence that names you marked and the sources it cited. Switch on answer checks under Site settings and Provley also records, after each weekly check, your position in the answer, the tone, and any claim about you that your approved facts contradict; a wrong claim becomes an action. The weekly cost is shown before you switch it on.
Competitors and Sources
Who AI names is now Competitors: every site AI names for your questions week by week, with visibility, share of voice, position and an eight-week line, the ones you track drawn against you on the chart, the gap to the nearest, and Add a competitor. Sources, new beside it, lists the domains the assistants cite by type, whether each ever names you, the mentions you could win and your own pages that were cited.
The weekly director report
Reports now shows the one-page weekly report as the director sees it, in your brand: a sentence you can edit, four results (named by AI, share of voice, your place, visits from AI answers from Google Analytics 4), the chart against the competitors you track, what was done and what comes next. Send it every Monday at 08:00 to the director report recipients, or Send now with a note; Copy a link gives a read-only page that lasts 30 days, and Sent so far shows whether each was opened. The month and 90-day reports are still beneath it.
Questions, Pages, Content and Account in the new design
Questions opens with four tiles and shows each tracked page as a card: every question with its intent, how often you were named and the change on last week, a dot per assistant, who wins instead with Write it, and the eight-week line. Pages, Content and Account open with their four numbers too.
Additional instructions for the writer
Write from topic and the approve step of Write from questions take an optional box for preferences: a length, a tone, a page to cite. A link in it is read as a public source under the usual rule. The notes rank below Provley’s own rules about facts, sources and format, and wording that tries to change those rules is refused and shown back to you to rephrase.
Progress dialogs count again, and the operators' daily report says why it did not go
The job dialog shows the page count and a time that follows the size of your site again. On Platform admin, Settings now shows when the daily report last went out, or why it did not, with Send the report now.
Easier to find what is new
A sidebar item shows New for a month after something ships there, until you open it. Overview’s Next steps now points you to Who AI names instead when there is something to see and you have not opened it yet. In Who AI names, every row has an arrow and the first opens by itself. The help article What Provley does is now a map of every feature, grouped by what it does for you, with a button to each.
Who AI names instead
A new page under Improve your website lists the sites AI assistants name when they answer your tracked questions, over 30 or 90 days, each marked as a business like you, reference, news, government, forum, social or a directory, so you can see where a better page can win. Open a site for the pages AI cited, the questions it wins, its page against yours and what to do. The director report carries the top five. Your AI assistant can ask too: who is AI naming instead of us?
Write from questions now looks at who AI names
Once the AI assistants have answered your question, Provley reads the pages they cite, works out why those surface and plans your article around them, exactly as Write from topic does. Two or three extra questions may appear in Tell us what you know: things the cited pages miss that only you can answer. They are optional and never hold up the article.
A weekly look at who AI names for each tracked page
After every weekly check, Provley reads the pages AI named for the page’s questions and measures them. When the picture changes (a new site in the top five, or the cited pages getting much longer or shorter) it works out the winning pattern again and tells you through the bell. Look again on a tracked page does it now, with the cost shown first.
Articles scored against the pages AI cites today
An article’s Findings tab now has a second panel, Against the pages AI cites today: length, figures, FAQ, question headings and a visible date, each compared with the cited pages. These are targets beside the score, not part of it; the pass mark is unchanged.
One page for each article
An article’s page now has three tabs: Article, Findings and History. Edit the article where you read it, or press Save this rewrite under any finding to take its suggestion straight into the article. History keeps every earlier version and any one can be restored. Send to proof sits at the top. The old Use directly button is gone: an article shows as Live once you record its live address. Fix this page now offers Copy revised page and Download change list.
Use Provley from ChatGPT or Claude
Connect your AI, in the sidebar, adds Provley to ChatGPT, Claude and other AI assistants. Sign in once, then ask in plain words: how is my website doing, what questions are we tracking, add a question, or write an article. Anything that costs credits tells you the cost first.
Questions that sound like your customers
Tracked questions are now written the way people actually ask, from “best tax software” to detailed ones, and each is labelled everyday, comparison, problem or specific. Every question shows how many AI assistants named you. Suggest more offers new questions for any tracked page, with its cost shown first; nothing is checked until you add one.
Write about the questions AI doesn’t name you for
Overview now suggests an article for each tracked question where AI names someone else, and Write it opens the article writer with the question already filled in. Big public sources such as government sites and forums are no longer shown as competitors.
A fuller director report
The report now lists the questions you track and how each moved, and shows whether the AI score and the Google (SEO) score went up or down since the earlier check.
A guided tour of the real app
The tour now points at the real thing: the site switcher, each part of the sidebar, the bell and your account menu, one at a time. Take it again from the account menu or the help centre.
Notifications in the bell, and editable questions
The bell opens your latest notifications in place. Tracked questions can be edited and added to, and a link takes you back to your next steps after you follow one.
The Google (SEO) score
Every page now gets a Google (SEO) score beside its AI score, never blended: the things that stop a page appearing in Google, then about 55 checks, with the most useful fixes first. It is in Your pages, the audit and the director report.
Teams, several accounts and notifications
Invite colleagues by email as owners or members, belong to more than one account and switch between them, and choose who hears about what. Everything now comes as a branded email in your own language.
All sites, your data and taking a fact back
See every site side by side, add a site from the switcher, download everything the account holds or close it, see the AI answers behind every number, and take a fact back from every article that used it. Every AI job now shows its cost before it runs.
The director report and the link check
A one-page report for your directors in your own branding, as a web page and a PDF. Every audit now checks your links too, and setup explains each step as it runs.
September 2026
A quick start, and your copywriter
Setup now runs inside the welcome window: enter your website and watch it work. Name a copywriter for each site and send any article to them to check before it goes live.
Write from topic: an article built from what AI cites
Say what to write about in a line. Provley asks the AI assistants, reads the pages they cite, works out why those surface and writes the article built to be cited instead, with Copy article ready to paste into your site. Write one every week sets a standing topic. Questions is now Write from questions, and every finished article reads clean, with its sources one switch away.
A simpler layout, organised by job
The sidebar now follows what you are doing: Overview, Improve your website, Create content and Your business. A switcher in the top bar chooses the site you are working on, and everyday words replace the method terms (questions, facts, proof, approved to publish, AI-ready score).
Fix this page, side by side
Each audited page now has two options. Fix this page proposes targeted edits to the existing text that fix the audit’s findings, shown next to the original with every change explained; accept the ones you want and copy or download the result. Rebuild as a topic (previously Upgrade) starts a new topic to rebuild the page with new evidence.
Publish and track: the result, measured
Record where a piece went live and Provley runs its question panel against each AI assistant on a schedule, several samples at a time. The topic and the site now show how often AI answers cite the site, with a range, and flag a citation that is lost or regained.
Drafts, send to proof and off-site formats
A brief now compiles into an article, a LinkedIn post, a community answer or a PR pitch, built only from cleared, first-party claims. Send a draft to a proof reader by email, or use it directly.
Voice profiles and standing facts
Each site can have an approved voice taken from its own pages, and standing facts such as products, prices and prohibited statements. Drafts follow the voice; prohibited statements fail the score.
The draft scorer and the existing-pages audit
Score any draft or page for AI assistant-readiness and brand fit, with a located fix for every finding. Audit a site’s existing pages and fix or rebuild the weakest high-value ones. A audit of up to 10 pages is open to anyone at /audit.
Credits, plans, usage and API keys
Every model and search call is metered in credits against the account’s monthly allowance. Owners see usage by site and stage, manage team members, and create API keys for the public API.
A new look
Provley moved to its v2.2 brand: IBM Plex, a collapsible navigation, tables for topics and sites, and the walk-through as a step rail.
Topics became a walk-through
Each topic now opens as a step-by-step walk-through from gap analysis to the brief, with what each step is, what it needs and why it matters.
Coming next
Built and working on our test build. We do not give dates until it is live.
- Google AI Overviews and Google AI Mode in the weekly check: whether each named you, what it said and the pages it cited, beside the four assistants. Built, and switched on shortly.
See whether AI assistants have named you.
Everything above is live in the app. Enter your website address to run the free audit and read the answers behind your own scores.