See who AI names instead of you. Provley does the work to change it.
It checks what AI says every week, fixes your pages and writes the articles. You approve everything.
Free audit. No account needed. See an example report first, or watch the product, one minute.
“My recommendation: Quartax for a simple two-flat portfolio; FreeAgent if you already qualify for free access.”
“Yes. Swiftmore appears to match that model most closely: £99 per Self Assessment return, paid once per tax year, with no subscription.”
Two real answers about our own product, Swiftmore. Different questions, nine days apart.
Asked every week, on Provley’s own accounts
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google score
Most AI visibility tools stop at the score.
Trackers tell you whether ChatGPT names you. Then the work is yours. Provley does the work too.
- Check
- Compare
- List
- Write
- Approve
- Report
Most tools stop here
Provley carries on
- An AI visibility tracker tells you how often AI names you.Provley tells you, then gives you the ranked list of what to do and does it with you.
- An AI writing tool writes from the web.Provley writes from your approved facts and attributes every public figure to its source.
- An agency sends a monthly report.Provley sends your result every Monday and a director report in your brand every week.
“Most tools” is our reading of the published plans of 25 AI visibility tools on 10 November 2026.
One week with Provley.
ChatGPT, answer 5 of 13
3 November, en-GB. Named you 1st of 5.
Asked: Is there a Self Assessment software that charges a one-off fee of around £99 instead of a monthly subscription?
Yes. Swiftmore appears to match that model most closely: £99 per Self Assessment return, paid once per tax year, with no subscription. It says it is HMRC-recognised and supports returns for sole traders and landlords, including SA103 and SA105 pages. swiftmore.co.uk
Asked of ChatGPT, Claude, Gemini and PerplexityNamed by 1 of 4
The gap to freeagent.com
The nearest competitor
Is there a Self Assessment software that charges a one-off fee of around £99 instead of a monthly subscription?
you were named too✓ you
Best HMRC-recognised software for landlords to file the SA105?
you were not namedfreeagent.com
All actions
Open a row for the evidence, the brief and the button that does the work.
- 1Be the answer to: “How can I work out my allowable expenses as a self-employed graphic d…”Customers ask AI this. Provley checks what AI cites for it today and writes the article built to be cited instead.New
- Brief
Customers ask AI this. Provley checks what AI cites for it today and writes the article built to be cited instead.
Write itStatusNewMark done
Not doing this - 2Write an article that answers “Best HMRC-recognised software for landlords to file the SA1…”AI names freeagent.com for this question, not you.New
- 3Write an article that answers “is it worth paying for tax return software when HMRC’s onli…”AI names accountio.co.uk for this question, not you.New
Articles and posts › Tax software in the UK › Drafts
Tax software in the UK: what it should do, what it costs and what to check
ArticleFindings 35History 4
HMRC lists the software it recognises for filing Self Assessment returns and, separately, for Making Tax Digital.
Swiftmore charges £99 once per tax year for a return, covering the reading of your statements and receipts and the filing, and the £99 price is the same in January.
Written from the facts you approved, in your voice
Score findings2026-10-28
Scored before you see it. Nothing goes live until you approve.
- Dated on your trend chart
- The question is checked again next week
You against the sites AI names most, week by week
Share of answers naming each site, by week
gov.uken.wikipedia.orgYou
What a good first quarter looks like.
A worked example: a site AI never named, named in about one answer in four after twelve weeks of checking, fixing and writing. Your own figures are tracked from your first week and shown to you, whatever they are.
- 0% to 23%share of AI answers naming the site, from week 1 to week 12.
- 1sttypical place among the names given, once the site is named at all.
- 12 actionsone a week, each approved before it goes out: a fix to a page or an article written to be cited.
Illustrative figures, not a customer’s result. The shape is what Provley works towards; the pace depends on your market and how many of the actions you approve.
Start with the audit.
A tracker, a writing tool and an audit suite together cost about £140 to £250 a month, and you still do the work yourself. Provley is £149 a month, and does it.
Tracker, writing tool and audit suite£140 to £250 a month
Provley£149 a month
Start here
Up to ten pages scored two ways, your crawler access and links checked, and up to eight of your customers’ questions asked of every AI assistant. A branded PDF on screen and by email. No account.
Then the plan
One site. Ten tracked questions asked of every AI assistant each week, up to six tracked competitors, and 6,000 credits a month for fixes and articles. Cancel any time.
- No free trial and no money-back guarantee. The audit is free, once for each website.
- Look before you subscribe. You can sign up and look around first.
- Every cost is shown before it is spent, in credits, and anything recurring can be switched off.
What we promise, and what we don’t.
We never guarantee that AI will name you. We measure what is happening and do the things most likely to change it.
Every number has the evidence behind it: the actual AI answers, word for word.
Nothing changes on your website unless you say so.
Nothing is written about your business that you haven’t approved. Public figures are attributed to their source, never presented as yours.
Questions owners ask us
Will it change my site?
Can you guarantee AI will name me?
How much of my time does it take?
Do I need to connect anything?
What are credits?
Does it work for more than one site?
Find out who AI names for your questions.
Up to ten pages scored, eight of your customers’ questions asked of every AI assistant, and a report you can forward. Free, no account.